Are You Ready for the “Rare Air” Air Jordan 4 Retro?

Jordan Brand is diving deep into its archives for a bold new take on the Air Jordan 4. Introducing the Air Jordan 4 Retro “Rare Air” – a colorway that celebrates imperfection, experimentation, and the beauty that comes from pushing boundaries.

The “Rare Air” concept first emerged as a nod to the early days of the Air Jordan line, a time when not everything was polished, and not every pair was perfect. That era gave rise to mismatched samples, offbeat logo placements, and unintentional variations. Instead of burying those design "mistakes," Jordan Brand flips the narrative, highlighting them in this premium Air Jordan 4 that feels equal parts heritage and modern art.

Crafted with a high-end mix of smooth leather and textured suede, this iteration stands out thanks to a clean, neutral color palette punctuated with classic Jordan hues. Details like removable tongue patches and bold Nike Air heel branding give the silhouette a custom feel, while the “Rare Air” insoles add that extra touch of exclusivity.

Whether you're a longtime collector or just stepping into the world of Jordans, the Air Jordan 4 “Rare Air” is a symbol of how style and storytelling collide. It’s a wearable reminder that greatness isn’t about perfection, it’s about embracing what makes you unique.

The Air Jordan 4 Retro “Rare Air” will be available on Saturday, July 26th, in-store and online at Freshdesignerstore.com in full-family sizing. Don’t miss out!